LICASQ is built on Microsoft Dynamics 365

In an era where students leverage technology the way they do, colleges and universities need a tool to build relationships with these students.  This tool needs to be user-friendly, including HTML email capabilities, online portal functionalities, surveying, social media, and text messaging in a way that an admissions office can leverage.  

 

Educational institutions today face daunting economic pressures and shortages of capital. Leaders are looking for ways to control costs while still providing high-quality service and preserving programs. These institutions need to support a steady—or growing—number of students with fewer resources and staff. LICASQ can help you gain deeper insight into admissions and alumni relations, facilities and asset management recruiting and staffing, student and teacher performance, and more. You can use this insight to adjust business processes and modernize legacy systems to lower costs and improve productivity for better measurement and outcomes. 

LICASQ CAN HELP

 

Improve the experiences of prospects and active students by segmenting them to personalize communications. Move to an e-marketing strategy.

Adopt a strategic prospect funnel system that aligned with the decision cycle to increase enrollment rates.

Here is how we do it:

• Workflows automate and guide staff through certain activities that help solidify prospect relationships.

• Target your marketing effectiveness toward prospective students and other audiences, and track event attendance and the success of marketing campaigns—all the same program. Automate the recruiting life cycle, including future student record management, funnel reporting and analytics, email communications and tracking, web-based forms for inquiry and event registration, travel and event management, and online admissions applications.

• You are reporting capabilities through reports and dashboards.  Quickly run reports on territories, the funnel, and goals.  You can even filter students by clicking on live charts.

• By providing email marketing, web tracking, lead scoring, nurture marketing, social discovery, form capture, surveys, and more, LICASQ allows colleges and universities to discover who is interested in their institutions, quantify their level of interest and take the appropriate actions. 

• SMS messages (also known as text messages) are a way to keep in touch with your customers or clients by sending them messages directly to their mobile phones. If they provide you with their phone number, you can alert them to promotions, special offers, events, and the like even when they’re not at their email. You can send SMS messages through LICASQ in bulk and to individuals and even receive messages in return.

• Landing pages are stand-alone web pages that usually have a single function which is separate from the rest of the web site.  You can easily create your own pages in LICASQ.

• Integrate outlook and LICASQ together; track your outlook communication on LICASQ.

• Surveys are a way to get feedback from your prospective students. They allow users to answer a set of questions you provide to give you insight on how your product or service is being received.

• Web Tracking will give you insight on how your website, portal, forms, Facebook ad, or surveys are being used and record the traffic that accesses it. You can see which pages have been clicked on, how long a user spent on a certain page, and how they got to your website, among other valuable information. This can be used to see which contacts may potentially have the most interest in the content on your website.

• LICASQ can track information about how your students and parents interact with your emails such as how many times they open a message and which links they click on. Using such information can help you determine which prospects have the most interest in your Institution. You can also design your own email templates, receive email statistics, and manage subscription lists.